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Variety
Atlas Entertainment and Culture Genesis Strike Creator Content Development Pact for TV, Film and Short Form
Charles Roven's Atlas Entertainment and Culture Genesis will co-develop film, television and short-form projects built around creators from the CG Collective.
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Deadline
Towerhouse Signs Culture Genesis & Larry The Cable Guy Show
V10 Entertainment's Towerhouse takes on YouTube rights management across the Culture Genesis network, its largest creator deal to date.
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Digiday
Some creators want to negotiate deals like TV networks
Shaun Newsum on bringing creators to the IAB CreatorFronts, a Culture Genesis-run upfront, and the CG Guide as the creator economy's upfront calendar.
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Variety · Strictly Business
How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy
Shaun Newsum joins Comscore, JesserCo and Uproxx on Variety's Strictly Business podcast to talk through the creator-driven moments brands now plan around.
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