About

We arm creators to take on linear TV — and win.

Culture Genesis is on a mission to empower creators to monetize at television scale. Agentic AI is our engine: it runs the back office, packages premium inventory, and routes demand automatically — so creator-led content goes toe-to-toe with linear TV audiences and wins the living room.

Leadership

Founded & backed by.

Shaun Newsum
Founder & CEO

Shaun Newsum

Technical founder and software engineer — built MLB.TV, HBO Go and WWE Network at MLB Advanced Media, then Vevo, before founding Culture Genesis to give creators the operating leverage of a software company.

Backed by

Investors who build both culture and technology.

The team

The people behind the platform.

JTJanet Turner
Janet Turner
Senior Strategist, Brand Partnerships
PCPatrick Cloud
Patrick Cloud
Creative Director
APAshley Planks
Ashley Planks
VP, Creator Relations
JGJames Gobert
James Gobert
VP, Engineering
AOAli Oremus
Ali Oremus
VP, Branded Content
FCFred Coates III
Fred Coates III
President
TSTiffany Suarez
Tiffany Suarez
Media Manager
JLJoshua Lester
Joshua Lester
Head of Post-Production
BSBrittany Simmons
Brittany Simmons
Account Specialist
MDMarcus Dean
Marcus Dean
Jr. Ad Operations Specialist
MTMegan Thomas
Megan Thomas
Head of Production
SNShaun Newsum
Shaun Newsum
Founder & CEO
ETEden Tesfai
Eden Tesfai
Chief of Staff
WTWill Thomas
Will Thomas
Brand Partnerships
CBCheryll Bolden
Cheryll Bolden
VP, Finance
RRRik Robinson
Rik Robinson
Chief Revenue Officer
TMTahir Moore
Tahir Moore
Podcast Producer
CMCord McConnell
Cord McConnell
VP, Ad Operations
DGDesmond Graves
Desmond Graves
Chief Information Officer
CAChauncey Adams
Chauncey Adams
E-Commerce Lead
MAMelanie Acosta
Melanie Acosta
VP, Revenue & Strategy Operations
The Culture Genesis team
One team, building the operating system for creator monetization.
How we operate

Agentic AI does the heavy lifting.

We're a media and creator company first. Agentic AI is the leverage underneath — it classifies inventory, routes deals, verifies campaigns and pays creators automatically, so a small team can operate at a scale that usually takes hundreds.

AI Content Pods

Agentic AI continuously classifies 300K+ videos into targetable, brand-safe inventory bundles — work that would take an army, running on its own.

Automated Routing

Agents route inventory straight to WPP, Publicis, OMD and Dentsu — activated in DV360 with no manual-trafficking drag.

Creator Dashboard

Revenue, payouts and analytics in one pane — creators earn 3.6× the AdSense yield, paid automatically.

YouTube Enterprise Partner

A direct JBP unlocks Reserve, Living Room CTV and Upfront-eligible inventory that resellers can't access.

Verification Layer

DoubleVerify, IAS, Nielsen and Comscore measured by default — agentic QA on every campaign, from day one.

Operating Leverage

We own and operate 100% of inventory through Google Ad Manager 360 — the rails a lean team runs at enterprise scale.

300K+
Videos in pod catalog
9.5B+
Monthly impressions
3.6×
AdSense yield uplift
GAM
Enterprise SSP

Let's build the next chapter together.

Whether you're a brand looking to reach General Market+ audiences or a creator ready to monetize at scale, we'd love to talk.

Get in touch