About

We arm creators to take on linear TV — and win.

Culture Genesis isn't an AI company — we're on a mission to empower creators to monetize at television scale. Agentic AI is our engine: it runs the back office, packages premium inventory, and routes demand automatically — so creator-led content goes toe-to-toe with linear TV audiences and wins the living room.

Leadership

Operators from the highest levels of media & tech.

SNShaun Newsum

Shaun Newsum

Founder & CEO

Technical founder and software engineer. Shaun went from Goldman Sachs Global Alpha to first engineer at MLB Advanced Media — building MLB.TV, HBO Go, and WWE Network — then Vevo, before founding TokenBot. He started Culture Genesis to build a creator company with the operating leverage of a software firm — using agentic AI to monetize creator culture at scale.

The team

The people behind the platform.

FCFred Coates III
Fred Coates III
President
ETEden Tesfai
Eden Tesfai
Chief of Staff
RRRik Robinson
Rik Robinson
Chief Revenue Officer
APAshley Planks
Ashley Planks
Creator Relations
DGDesmond Graves
Desmond Graves
Chief Information Officer
AOAli Oremus
Ali Oremus
VP, Branded Content
WTWill Thomas
Will Thomas
Brand Partnerships
TSTiffany Suarez
Tiffany Suarez
Media Manager
PCPatrick Cloud
Patrick Cloud
Creative Director
JTJanet Turner
Janet Turner
Senior Strategist, Brand Partnerships
JG
James Gobert
VP, Engineering
MTMegan Thomas
Megan Thomas
Head of Production
How we operate

Agentic AI does the heavy lifting.

We're a media and creator company first. Agentic AI is the leverage underneath — it classifies inventory, routes deals, verifies campaigns and pays creators automatically, so a small team can operate at a scale that usually takes hundreds.

AI Content Pods

Agentic AI continuously classifies 300K+ videos into targetable, brand-safe inventory bundles — work that would take an army, running on its own.

Automated Routing

Agents route inventory straight to WPP, Publicis, OMD and Dentsu — activated in DV360 with no manual-trafficking drag.

Creator Dashboard

Revenue, payouts and analytics in one pane — creators earn 3.6× the AdSense yield, paid automatically.

YouTube Enterprise Partner

A direct JBP unlocks Reserve, Living Room CTV and Upfront-eligible inventory that resellers can't access.

Verification Layer

DoubleVerify, IAS, Nielsen and Comscore measured by default — agentic QA on every campaign, from day one.

Operating Leverage

We own and operate 100% of inventory through Google Ad Manager 360 — the rails a lean team runs at enterprise scale.

300K+
Videos in pod catalog
9.5B+
Monthly impressions
3.6×
AdSense yield uplift
GAM
Enterprise SSP

Let's build the next chapter together.

Whether you're a brand looking to reach General Market+ audiences or a creator ready to monetize at scale, we'd love to talk.

Get in touch