Skip to content
The CG Guide

The CG Guide — the creator economy's upfront calendar.

87 creator tentpoles, observed from 2,255 uploads across 27 channels and validated year over year. Flight against what creators actually program.

Request access → See the calendar
2,255
Uploads analysed · Jan 2025 → Sep 2026
27
Channels · from a 200+ channel network, ~2.1B monthly views
87
Creator tentpoles · 2026 validated against 2025
The calendar

Creator upfront calendar, 2026

The cultural calendar every plan starts from, with creator inventory on top: 15 tentpoles named, the rest withheld. Q1–Q3 open; Q4 and the full 87 licensed.

As of Sep 2026 · creator inventory observed through 8 Sep

  • Sports & Live
  • Holidays & Seasonal
  • Culture & Heritage
  • Launches & Events
  • Retail & Commerce
  • Openuncontested window
  • Q4 creator inventory licensed
Moment
JanFebMarAprMayJunJulAugSepOctNovDec
Creators in marketQ1–Q3 shown · Sep–Sep partly projected · Q4 licensed
31 creator tentpoles in January32 creator tentpoles in February27 creator tentpoles in March33 creator tentpoles in April32 creator tentpoles in May37 creator tentpoles in June34 creator tentpoles in July36 creator tentpoles in August30 creator tentpoles in September (5 projected)October: licensedNovember: licensedDecember: licensed
Awards seasonEvents · Jan 25 – Mar 15
Black History MonthCulture · Feb 1 – Feb 28 Open
NBA trade deadline & midseasonSports · Feb 1 – Feb 20
Super Bowl LXSports · Feb 1 – Feb 14
NASCAR Speedweeks / Daytona 500Sports · Feb 4 – Feb 20
Winter OlympicsSports · Feb 6 – Feb 22
Valentine's DaySeasonal · Feb 7 – Feb 18
NBA All-Star WeekendSports · Feb 13 – Feb 22
March MadnessSports · Mar 15 – Apr 5
Ramadan & Hari Raya / EidCulture · Mar 20 – Apr 20
EasterSeasonal · Mar 29 – Apr 12
CoachellaEvents · Apr 6 – Apr 27
Graduation & wedding seasonSeasonal · Apr 15 – Jun 30
NBA Playoffs & FinalsSports · Apr 17 – Jun 20
WWE WrestleManiaSports · Apr 18 – Apr 26
NASCAR TalladegaSports · Apr 20 – Apr 30
F1 Miami Grand PrixSports · May 3 – May 10
Mother's DaySeasonal · May 3 – May 9 Open
NASCAR Fan DaySports · May 15 – May 25
Summer travel seasonSeasonal · Jun 1 – Oct 31
FIFA World CupSports · Jun 1 – Jul 26
Pride MonthCulture · Jun 1 – Jun 30 Open
Father's DaySeasonal · Jun 14 – Jun 20 Open
JuneteenthCulture · Jun 14 – Jun 19 Open
NBA DraftSports · Jun 22 – Jun 28
4th of JulySeasonal · Jun 28 – Jul 4
NBA free agency & offseasonSports · Jul 1 – Aug 15
Back to SchoolRetail · Aug 1 – Sep 7
Malaysia Merdeka / National DayCulture · Aug 25 – Sep 16
NASCAR playoffs & championshipSports · Sep 1 – Nov 8
NFL Season KickoffSports · Sep 10 – Sep 21 Open
Homecoming SeasonCulture · Sep 15 – Oct 31
Hispanic Heritage MonthCulture · Sep 15 – Oct 15 Open
HalloweenSeasonal · Oct 1 – Oct 31
Cuffing SeasonCulture · Oct 15 – Feb 14 2027
ThanksgivingSeasonal · Nov 20 – Nov 26 Thin
Black Friday / Cyber MondayRetail · Nov 27 – Nov 30 Open
Holiday SeasonSeasonal · Dec 1 – Dec 26
Streamer AwardsEvents · Dec 1 – Dec 10
New Year's 2027Seasonal · Dec 28 – Jan 4 2027

Scroll sideways · bars are positioned to the day

Q1 2026Jan – Mar11 moments1 uncontested6 named

Awards season, the Super Bowl and tax season stack up; creator inventory flighted to its own cadence. Black History Month and MLK Day: uncontested.

January 2026

31 creator tentpoles in market, FY2026
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25, 1 moment
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

Awards season

Jan 25 – Mar 15 · Events

  1. Awards season

    Jan 25 – Mar 15 · Events
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Recurring Format · FY2026 · Monthly, all year

Monthly collective tentpole episode

Cultural & Seasonal · FY2026 · Dec 26 – Jan 10

New Year / Year-in-Review reset

Recurring Format · FY2026 · Monthly, all year

Mexican Dad VS

Recurring Format 24 · Series Premiere / Launch 2 · Cultural & Seasonal 1 · Sports / Live Event 2 · Collab / Special / Tie-in 2

February 2026

32 creator tentpoles in market, FY2026
  1. 1, 3 moments
  2. 2
  3. 3
  4. 4, 1 moment
  5. 5
  6. 6, 1 moment
  7. 7, 1 moment
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13, 1 moment
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
MonTueWedThuFriSatSun

Black History Month

Feb 1 – Feb 28 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

NBA trade deadline & midseason

Feb 1 – Feb 20 · Sports

Super Bowl LX

Feb 1 – Feb 14 · Sports
NASCAR Speedweeks / Daytona 500 (FY2026)

NASCAR Speedweeks / Daytona 500

Feb 4 – Feb 20 · Sports

Winter Olympics

Feb 6 – Feb 22 · Sports

Valentine's Day

Feb 7 – Feb 18 · Seasonal

NBA All-Star Weekend

Feb 13 – Feb 22 · Sports

  1. Black History Month

    Feb 1 – Feb 28 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

    NBA trade deadline & midseason

    Feb 1 – Feb 20 · Sports

    Super Bowl LX

    Feb 1 – Feb 14 · Sports

  2. NASCAR Speedweeks / Daytona 500

    Feb 4 – Feb 20 · Sports

  3. Winter Olympics

    Feb 6 – Feb 22 · Sports

  4. Valentine's Day

    Feb 7 – Feb 18 · Seasonal

  5. NBA All-Star Weekend

    Feb 13 – Feb 22 · Sports
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Sports / Live Event · FY2026 · Feb 4 – 20

NASCAR Speedweeks / Daytona 500

Recurring Format · FY2026 · Weekly, all year

Mexican Moms

Recurring Format 20 · Series Premiere / Launch 3 · Cultural & Seasonal 3 · Sports / Live Event 5 · Collab / Special / Tie-in 1

March 2026

27 creator tentpoles in market, FY2026
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15, 1 moment
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20, 1 moment
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29, 1 moment
  30. 30
  31. 31
MonTueWedThuFriSatSun

March Madness

Mar 15 – Apr 5 · Sports

Ramadan & Hari Raya / Eid

Mar 20 – Apr 20 · Culture

Easter

Mar 29 – Apr 12 · Seasonal

  1. March Madness

    Mar 15 – Apr 5 · Sports

  2. Ramadan & Hari Raya / Eid

    Mar 20 – Apr 20 · Culture

  3. Easter

    Mar 29 – Apr 12 · Seasonal
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Collab / Special / Tie-in · FY2026 · Mar – Jul, ad hoc

Ensemble cast tie-in episodes

Recurring Format 22 · Series Premiere / Launch 1 · Cultural & Seasonal 2 · Sports / Live Event 1 · Collab / Special / Tie-in 1

Q2 2026Apr – Jun15 moments4 uncontested6 named

The most contested stretch. Creator inventory peaked in June; Mother's Day, Father's Day, Juneteenth and Pride: uncontested.

April 2026

33 creator tentpoles in market, FY2026
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6, 1 moment
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15, 1 moment
  16. 16
  17. 17, 1 moment
  18. 18, 1 moment
  19. 19
  20. 20, 1 moment
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
MonTueWedThuFriSatSun
Coachella (FY2026)

Coachella

Apr 6 – Apr 27 · Events

Graduation & wedding season

Apr 15 – Jun 30 · Seasonal
NBA Playoffs & Finals (FY2026)

NBA Playoffs & Finals

Apr 17 – Jun 20 · Sports

WWE WrestleMania

Apr 18 – Apr 26 · Sports

NASCAR Talladega

Apr 20 – Apr 30 · Sports

  1. Coachella

    Apr 6 – Apr 27 · Events

  2. Graduation & wedding season

    Apr 15 – Jun 30 · Seasonal

  3. NBA Playoffs & Finals

    Apr 17 – Jun 20 · Sports

  4. WWE WrestleMania

    Apr 18 – Apr 26 · Sports

  5. NASCAR Talladega

    Apr 20 – Apr 30 · Sports
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Sports / Live Event · FY2026 · Apr 17 – Jun 20

NBA Playoffs & Finals

Cultural & Seasonal · FY2026 · Apr 6 – 27

Coachella

Recurring Format 22 · Series Premiere / Launch 1 · Cultural & Seasonal 5 · Sports / Live Event 3 · Collab / Special / Tie-in 2

May 2026

32 creator tentpoles in market, FY2026
  1. 1
  2. 2
  3. 3, 2 moments
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15, 1 moment
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

F1 Miami Grand Prix

May 3 – May 10 · Sports

Mother's Day

May 3 – May 9 · SeasonalOpen: uncontested — no creator programming observed against this moment in FY2026

NASCAR Fan Day

May 15 – May 25 · Sports

  1. F1 Miami Grand Prix

    May 3 – May 10 · Sports

    Mother's Day

    May 3 – May 9 · SeasonalOpen: uncontested — no creator programming observed against this moment in FY2026

  2. NASCAR Fan Day

    May 15 – May 25 · Sports
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Recurring Format · FY2026 · Twice weekly, all year

Try Not To Eat

Recurring Format 23 · Series Premiere / Launch 1 · Cultural & Seasonal 4 · Sports / Live Event 3 · Collab / Special / Tie-in 1

June 2026

37 creator tentpoles in market, FY2026
  1. 1, 3 moments
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14, 2 moments
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22, 1 moment
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28, 1 moment
  29. 29
  30. 30
MonTueWedThuFriSatSun
+1FIFA World Cup 2026 (FY2026)

Summer travel season

Jun 1 – Oct 31 · Seasonal

FIFA World Cup

Jun 1 – Jul 26 · Sports

Pride Month

Jun 1 – Jun 30 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

Father's Day

Jun 14 – Jun 20 · SeasonalOpen: uncontested — no creator programming observed against this moment in FY2026

Juneteenth

Jun 14 – Jun 19 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

NBA Draft

Jun 22 – Jun 28 · Sports

4th of July

Jun 28 – Jul 4 · Seasonal

  1. Summer travel season

    Jun 1 – Oct 31 · Seasonal

    FIFA World Cup

    Jun 1 – Jul 26 · Sports

    Pride Month

    Jun 1 – Jun 30 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

  2. Father's Day

    Jun 14 – Jun 20 · SeasonalOpen: uncontested — no creator programming observed against this moment in FY2026

    Juneteenth

    Jun 14 – Jun 19 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

  3. NBA Draft

    Jun 22 – Jun 28 · Sports

  4. 4th of July

    Jun 28 – Jul 4 · Seasonal
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Series Premiere / Launch · FY2026 · Jun – Jul

Streamer University

Sports / Live Event · FY2026 · Jun 1 – Jul 26

FIFA World Cup 2026

A single creator World Cup music video drew 124M views — larger than any other moment on the calendar.
Collab / Special / Tie-in · FY2026 · Jun – Aug, ad hoc

Creator-crossover events

Recurring Format 24 · Series Premiere / Launch 3 · Cultural & Seasonal 5 · Sports / Live Event 3 · Collab / Special / Tie-in 2

Q3 2026Jul – Sep7 moments2 uncontested3 named

Back-to-school and summer travel. Creator inventory held steady; Hispanic Heritage Month and NFL kickoff: uncontested. September observed through the 8th.

July 2026

34 creator tentpoles in market, FY2026
  1. 1, 1 moment
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

NBA free agency & offseason

Jul 1 – Aug 15 · Sports

  1. NBA free agency & offseason

    Jul 1 – Aug 15 · Sports
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Recurring Format · FY2026 · Jun 1 – Aug 31

Summer park-run season

Recurring Format 25 · Series Premiere / Launch 1 · Cultural & Seasonal 3 · Sports / Live Event 2 · Collab / Special / Tie-in 3

August 2026

36 creator tentpoles in market, FY2026
  1. 1, 1 moment
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25, 1 moment
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

Back to School

Aug 1 – Sep 7 · Retail

Malaysia Merdeka / National Day

Aug 25 – Sep 16 · Culture

  1. Back to School

    Aug 1 – Sep 7 · Retail

  2. Malaysia Merdeka / National Day

    Aug 25 – Sep 16 · Culture
Creator inventory in marketObserved through 8 Sep 2026 · full schedule licensed
Cultural & Seasonal · FY2026 · Jun 1 – Oct 31

Summer travel, cruise & road-trip season

Recurring Format 25 · Series Premiere / Launch 1 · Cultural & Seasonal 4 · Sports / Live Event 1 · Collab / Special / Tie-in 5

September 2026

30 creator tentpoles in market, FY2026 · 5 of 30 projected
  1. 1, 1 moment
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10, 1 moment
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15, 2 moments
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
MonTueWedThuFriSatSun

NASCAR playoffs & championship

Sep 1 – Nov 8 · Sports

NFL Season Kickoff

Sep 10 – Sep 21 · SportsOpen: uncontested — no creator programming observed against this moment in FY2026

Homecoming Season

Sep 15 – Oct 31 · Culture

Hispanic Heritage Month

Sep 15 – Oct 15 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026

  1. NASCAR playoffs & championship

    Sep 1 – Nov 8 · Sports

  2. NFL Season Kickoff

    Sep 10 – Sep 21 · SportsOpen: uncontested — no creator programming observed against this moment in FY2026

  3. Homecoming Season

    Sep 15 – Oct 31 · Culture

    Hispanic Heritage Month

    Sep 15 – Oct 15 · CultureOpen: uncontested — no creator programming observed against this moment in FY2026
Creator inventory in marketObserved through 8 Sep 2026 · 5 of 30 projected · full schedule licensed
Cultural & Seasonal · FY2026 · Jun – Sep

Asia tour

Recurring Format 22 · Series Premiere / Launch 3 · Cultural & Seasonal 2 · Sports / Live Event 2 · Collab / Special / Tie-in 1

Q4 2026Oct – Dec7 moments1 uncontested creator inventory licensed

The retail quarter. Black Friday / Cyber Monday — the largest uncontested window on record — and Veterans Day. Q4 creator inventory is licensed.

October 2026

Creator inventory · licensed
  1. 1, 1 moment
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15, 1 moment
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

Halloween

Oct 1 – Oct 31 · Seasonal

Cuffing Season

Oct 15 – Feb 14 2027 · Culture

  1. Halloween

    Oct 1 – Oct 31 · Seasonal

  2. Cuffing Season

    Oct 15 – Feb 14 2027 · Culture
October creator inventory is licensed.Tentpoles, channels and open windows.
Request access

November 2026

Creator inventory · licensed
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20, 1 moment
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27, 1 moment
  28. 28
  29. 29
  30. 30
MonTueWedThuFriSatSun

Thanksgiving

Nov 20 – Nov 26 · SeasonalThin: light creator adjacency — minimal programming observed against this moment in FY2026

Black Friday / Cyber Monday

Nov 27 – Nov 30 · RetailOpen: uncontested — no creator programming observed against this moment in FY2026

  1. Thanksgiving

    Nov 20 – Nov 26 · SeasonalThin: light creator adjacency — minimal programming observed against this moment in FY2026

  2. Black Friday / Cyber Monday

    Nov 27 – Nov 30 · RetailOpen: uncontested — no creator programming observed against this moment in FY2026
November creator inventory is licensed.Tentpoles, channels and open windows.
Request access

December 2026

Creator inventory · licensed
  1. 1, 2 moments
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28, 1 moment
  29. 29
  30. 30
  31. 31
MonTueWedThuFriSatSun

Holiday Season

Dec 1 – Dec 26 · Seasonal

Streamer Awards

Dec 1 – Dec 10 · Events

New Year's 2027

Dec 28 – Jan 4 2027 · Seasonal

  1. Holiday Season

    Dec 1 – Dec 26 · Seasonal

    Streamer Awards

    Dec 1 – Dec 10 · Events

  2. New Year's 2027

    Dec 28 – Jan 4 2027 · Seasonal
December creator inventory is licensed.Tentpoles, channels and open windows.
Request access
Also in the licensed Guide:
  • Network Timeline
  • Moments at a Glance
  • By Channel
  • Source Videos
  • Methodology
The CG Guide

Request access

Work email only — personal addresses can't be processed.

FAQ

CG Guide FAQ

Where does the data come from?

The published uploads of 27 channels — 2,255 uploads, Jan 2025 to Sep 2026 — clustered into recurring tentpoles by Culture Genius, each 2026 moment validated against 2025. Source Videos carries the audit trail.

What does the calendar on this page show?

Two layers. Cultural moments are public dates from our sales calendar. The creator layer counts observed tentpoles in market each month (observed through 8 September 2026; September partly projected from 2025), with 15 named and the rest withheld. Q4 creator inventory is licensed. "Open" marks an uncontested window — a moment no channel in the set programmed against.

Does it include per-creator commercial data?

No. It covers what gets made and when — not channel-level revenue, CPMs or brand-safety ratings.

The CG Guide

Request access to the CG Guide.

Every quarter, all 87 tentpoles, validated year over year.

Request access →