Culture Genesis gives media buyers brand-safe, programmatic access to 130+ of YouTube's biggest creators — 43M+ US households, 60% watching on the living-room screen — routed directly to WPP Media, Publicis, OMD and Dentsu.
Culture isn't a demographic to target. It's where attention is born — and creators are its authors.
The most valuable attention in media now lives with creators, not channels. Our work is to make that attention investable for the modern marketplace: classified by AI, measured by independent third parties, and bought the way holding companies already plan. We don't chase the culture. We give brands a trustworthy, accountable way to belong to it.
One system, four moves — from cultural supply to a verified buy on your plan.
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🍔 Food
🏆 Sports
❤️ Family
🏎️ AutoWe aggregate culturally relevant supply, package it with AI, and sell it through enterprise channels at premium CPMs — brand-safe and measured by default.
130+ creators across sports, gaming, entertainment, food, beauty and lifestyle — a Top-20 US digital video property reaching 43M+ households (General Market+), 60% on Living Room CTV.
Our AI auto-classifies 300K+ videos into targetable Content Pods — privacy-safe, signal-proof, and verified by DoubleVerify, IAS, Nielsen & Comscore by default.
Reserve Pre-Roll via our GAM 360 SSP plus Culture Stack targeting — routed to WPP, Publicis, OMD & Dentsu and activated through DV360, our DSP partner. Programmatic Guaranteed plus YouTube Upfront commitments, NMSDC-certified.
9.5B+ monthly impressions across every cultural category — the supply brands want, available programmatically.
Buy YouTube through DV360 and Programmatic Guaranteed, and Spotify via PMP — more platforms coming soon.
Get the media kit, deal IDs, and a custom proposal mapped to your audience brief — Reserve Pre-Roll, Culture Stack, and branded content across the CG Collective.
Get the media kit →.png){kind=logo}
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