/* ===== Culture Genesis — Redesign 2026 (poppy + premium) ===== */
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800;900&display=swap');

:root {
  --bg:          #f5f4f0;
  --bg-2:        #efeee9;
  --bg-3:        #101013;   /* dark premium band */
  --surface:     #ffffff;
  --surface-2:   #fbfaf7;
  --text:        #111114;
  --text-dim:    #5d5d57;
  --text-mute:   #8f8f88;
  --line:        rgba(0,0,0,.11);
  --blue:        #4e6fe3;
  --violet:      #8b5cf6;
  --pink:        #ff3d81;
  --amber:       #f5a524;
  --teal:        #14b8a6;
  --grad:        linear-gradient(100deg,#4e6fe3 0%,#8b5cf6 48%,#ff3d81 100%);
  --grad-warm:   linear-gradient(100deg,#f5a524,#ff3d81);
  --maxw:        1200px;
  --r:           18px;
  --ease:        cubic-bezier(.22,1,.36,1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: "Inter","Helvetica Neue",Arial,sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 28px; }
section { padding: 100px 0; }

h1,h2,h3 { font-weight: 800; line-height: 1.03; letter-spacing: -.03em; }
.grad-text { background: var(--grad); -webkit-background-clip:text; background-clip:text; color:transparent; }
.grad-text-warm { background: var(--grad-warm); -webkit-background-clip:text; background-clip:text; color:transparent; }

.eyebrow {
  display:inline-flex; align-items:center; gap:10px;
  font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase;
  color: var(--text-mute); margin-bottom: 22px;
}
.eyebrow::before { content:""; width:26px; height:3px; border-radius:3px; background: var(--grad); }

/* ===== Nav ===== */
.nav {
  position: sticky; top: 0; z-index: 100;
  backdrop-filter: blur(14px);
  background: rgba(245,244,240,.82);
  border-bottom: 1px solid var(--line);
}
.nav .wrap { display:flex; align-items:center; justify-content:space-between; height: 74px; }
.brand { display:flex; align-items:center; gap:10px; font-weight:800; font-size:19px; letter-spacing:-.02em; }
.brand .logo { width:30px; height:30px; }
.nav-links { display:flex; align-items:center; gap:36px; }
.nav-links a { font-size: 15px; color: var(--text-dim); font-weight:500; transition: color .2s; position:relative; }
.nav-links a:hover, .nav-links a.active { color: var(--text); }
.nav-links a::after { content:""; position:absolute; left:0; right:0; bottom:-27px; height:3px; border-radius:3px; background: var(--grad); transform: scaleX(0); transform-origin:left; transition: transform .25s var(--ease); }
.nav-links a:hover::after, .nav-links a.active::after { transform: scaleX(1); }
.nav-cta { display:flex; align-items:center; gap:14px; }
.menu-btn { display:none; background:none; border:0; color:var(--text); font-size:26px; cursor:pointer; }

/* ===== Buttons ===== */
.btn {
  display:inline-flex; align-items:center; gap:9px;
  font-weight:600; font-size:15px; padding: 13px 24px; border-radius: 999px;
  border:1px solid transparent; cursor:pointer; transition: transform .18s var(--ease), background .25s, color .25s, border-color .25s, box-shadow .25s;
}
.btn-primary { background: var(--grad); background-size:160% 160%; color:#fff; box-shadow: 0 10px 30px rgba(139,61,255,.25); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 14px 40px rgba(255,61,129,.35); background-position:100% 0; }
.btn-dark { background: var(--text); color:#fff; }
.btn-dark:hover { transform: translateY(-2px); background:#000; }
.btn-ghost { border-color: var(--line); color: var(--text); background: transparent; }
.btn-ghost:hover { border-color: var(--text); transform: translateY(-2px); }
.btn-lg { padding: 16px 32px; font-size: 16px; }
.btn .arrow { transition: transform .2s; }
.btn:hover .arrow { transform: translateX(4px); }

/* ===== Hero ===== */
.hero { padding: 96px 0 0; position:relative; }
.hero::before { content:""; position:absolute; inset:-10% -20% auto -20%; height:520px; z-index:-1; pointer-events:none;
  background: radial-gradient(45% 60% at 75% 20%, rgba(139,92,246,.18), transparent 70%),
              radial-gradient(40% 55% at 20% 10%, rgba(78,111,227,.16), transparent 70%),
              radial-gradient(35% 50% at 95% 60%, rgba(255,61,129,.12), transparent 70%); }
.hero h1 { font-size: clamp(44px, 7.2vw, 90px); margin-bottom: 26px; font-weight:900; letter-spacing:-.04em; }
.hero .lede { font-size: clamp(17px,2.2vw,21px); color: var(--text-dim); max-width: 680px; margin-bottom: 38px; font-weight:400; }
.hero-actions { display:flex; gap:14px; flex-wrap:wrap; }
.hero-pill {
  display:inline-flex; gap:9px; align-items:center; padding:7px 16px; border-radius:999px;
  border:1px solid var(--line); background: var(--surface); font-size:13px; color:var(--text-dim); margin-bottom:30px; font-weight:600;
}
.hero-pill .live { width:8px; height:8px; border-radius:50%; background: var(--pink); box-shadow:0 0 0 0 rgba(255,61,129,.5); animation: pulse 2s infinite; }
@keyframes pulse { 0%{box-shadow:0 0 0 0 rgba(255,61,129,.5)} 70%{box-shadow:0 0 0 9px rgba(255,61,129,0)} 100%{box-shadow:0 0 0 0 rgba(255,61,129,0)} }

.video-frame {
  margin-top: 56px; border-radius: var(--r); overflow:hidden; position:relative;
  border:1px solid var(--line); box-shadow: 0 40px 90px rgba(0,0,0,.16);
  aspect-ratio: 16/9; background: #000;
}
.video-frame iframe { width:100%; height:100%; border:0; display:block; }

/* ===== Full-bleed video hero (Spotter-style) ===== */
.vhero { position:relative; min-height:min(92vh,860px); display:flex; align-items:center; overflow:hidden;
  color:#fff; background:#0a0a0f; background-size:cover; background-position:center; padding:96px 0; }
.vhero .bgv { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; z-index:0;
  opacity:.65; filter: brightness(.9); }
.vhero .scrim { position:absolute; inset:0; z-index:1;
  background: linear-gradient(rgba(7,7,12,.45), rgba(7,7,12,.45)),
              linear-gradient(105deg, rgba(7,7,12,.85) 0%, rgba(7,7,12,.55) 45%, rgba(7,7,12,.3) 100%),
              linear-gradient(to top, rgba(7,7,12,.8), transparent 60%); }
.vhero .wrap { position:relative; z-index:2; width:100%; }
.vhero .hero-pill { background:rgba(255,255,255,.12); border-color:rgba(255,255,255,.28); color:#fff; backdrop-filter:blur(6px); }
.vhero h1 { color:#fff; font-size:clamp(44px,7vw,88px); font-weight:900; letter-spacing:-.04em; margin-bottom:24px; }
.vhero .lede { color:rgba(255,255,255,.88); max-width:680px; margin-bottom:38px; }
.vhero .hero-actions { gap:14px; }
.vhero .btn-ghost { border-color:rgba(255,255,255,.45); color:#fff; background:rgba(255,255,255,.04); }
.vhero .btn-ghost:hover { border-color:#fff; background:rgba(255,255,255,.12); }
.vhero .vsound { display:inline-flex; align-items:center; gap:9px; }
@media (max-width: 720px){ .vhero { min-height:min(82vh,640px); padding:64px 0; } }
@media (prefers-reduced-motion: reduce){ .vhero .bgv { display:none; } }

/* modal video */
.modal-box video { width:100%; height:100%; display:block; background:#000; }

/* ===== Media-kit form modal ===== */
.form-box { width:min(460px,100%); background:var(--surface); border-radius:20px; padding:36px 34px; position:relative;
  box-shadow:0 40px 120px rgba(0,0,0,.5); }
.form-box .modal-close { top:14px; right:14px; width:34px; height:34px; background:var(--bg-2); color:var(--text); box-shadow:none; }
.form-box h3 { font-size:24px; font-weight:900; letter-spacing:-.02em; margin-bottom:8px; }
.form-box > p { color:var(--text-dim); font-size:15px; margin-bottom:22px; line-height:1.5; }
.form-box form { display:flex; flex-direction:column; gap:14px; }
.form-box label { display:flex; flex-direction:column; gap:6px; font-size:12px; font-weight:700; letter-spacing:.04em;
  text-transform:uppercase; color:var(--text-mute); }
.form-box input { font:inherit; font-size:15px; font-weight:400; text-transform:none; letter-spacing:normal; color:var(--text);
  padding:12px 14px; border:1px solid var(--line); border-radius:11px; background:var(--surface-2); transition:border-color .2s; }
.form-box input:focus { outline:none; border-color:var(--violet); }
.form-box form .btn { margin-top:8px; justify-content:center; }
.form-done { text-align:center; padding:8px 0 4px; }
.form-done .fd-check { width:62px; height:62px; border-radius:50%; background:var(--grad); color:#fff; display:grid;
  place-items:center; font-size:30px; margin:0 auto 16px; }
.form-done p { color:var(--text-dim); font-size:15px; }
.form-done .btn { margin-top:20px; }

/* ===== Marquee ===== */
.marquee { overflow:hidden; padding: 26px 0; border-block:1px solid var(--line); background: var(--surface);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-track { display:flex; gap:46px; width:max-content; animation: scroll 40s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span { font-size: 22px; font-weight:800; letter-spacing:-.02em; color: var(--text); white-space:nowrap; display:flex; align-items:center; gap:46px; opacity:.85; }
.marquee-track span::after { content:"●"; color: var(--pink); font-size:9px; }
@keyframes scroll { to { transform: translateX(-50%); } }

/* ===== Stats ===== */
.stats { background: var(--surface); border-block:1px solid var(--line); }
.stats-grid { display:grid; grid-template-columns: repeat(4,1fr); gap: 0; }
.stat { padding: 16px 30px; border-left:1px solid var(--line); }
.stat:first-child { border-left:0; padding-left:0; }
.stat .num { font-size: clamp(40px,4.8vw,62px); font-weight:900; letter-spacing:-.04em; line-height:1; }
.stat .lbl { color: var(--text-dim); font-size:15px; margin-top:14px; }

/* ===== Section headers ===== */
.sec-head { max-width: 820px; margin-bottom: 54px; }
.sec-head h2 { font-size: clamp(34px,4.8vw,56px); margin-bottom:20px; font-weight:900; }
.sec-head p { color: var(--text-dim); font-size: 18px; font-weight:400; }
.center { text-align:center; margin-inline:auto; }

/* ===== Category / creator grid (smaller avatar cards) ===== */
.cat { --accent: var(--blue); margin-top: 64px; }
.cat:first-of-type { margin-top: 0; }
.cat-label { display:flex; align-items:center; gap:16px; margin: 0 0 26px; }
.cat-label:first-child { margin-top: 0; }
.cat-label h3 { font-size: 22px; white-space:nowrap; font-weight:800; display:flex; align-items:center; gap:12px; letter-spacing:-.02em; }
.cat-label h3::before { content:""; width:12px; height:12px; border-radius:4px; background: var(--accent); }
.cat-label .meta-note { font-size:13px; font-weight:600; color: var(--text-mute); white-space:nowrap; }
.cat-label .line { flex:1; height:1px; background: var(--line); }

.creator-grid { display:grid; grid-template-columns: repeat(auto-fill,minmax(214px,1fr)); gap:18px; }
.creator-grid.five { grid-template-columns: repeat(5,1fr); }
.creator-grid.four { grid-template-columns: repeat(4,1fr); }
@media (max-width:980px){ .creator-grid.five { grid-template-columns: repeat(3,1fr); } .creator-grid.four { grid-template-columns: repeat(2,1fr); } }
@media (max-width:560px){ .creator-grid.five, .creator-grid.four { grid-template-columns: repeat(2,1fr); } }
.creator {
  background: var(--surface); border:1px solid var(--line); border-radius: 16px; padding: 22px 22px;
  transition: transform .25s var(--ease), border-color .25s, box-shadow .25s; position:relative; overflow:hidden;
}
.creator::before { content:""; position:absolute; left:0; right:0; top:0; height:3px; background: var(--accent); transform: scaleX(0); transform-origin:left; transition: transform .3s var(--ease); }
.creator:hover { transform: translateY(-6px); border-color: color-mix(in srgb, var(--accent) 55%, transparent); box-shadow: 0 22px 46px rgba(0,0,0,.10); }
.creator:hover::before { transform: scaleX(1); }
.ava { width:60px; height:60px; border-radius:15px; background: var(--text); display:grid; place-items:center;
  font-weight:800; font-size:20px; color:#fff; margin-bottom:18px; position:relative; overflow:hidden; box-shadow: 0 6px 16px rgba(0,0,0,.12); }
.ava img { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; border-radius:inherit; background:#fff; }
.creator .name { font-weight:700; font-size:17px; margin-bottom:4px; letter-spacing:-.01em; }
.creator .subs { color: var(--text-dim); font-size:14px; }
.creator .subs b { color: var(--text); font-weight:700; }
.creator .go { margin-top:16px; font-size:13px; color:var(--text-mute); display:inline-flex; gap:6px; align-items:center; transition: color .2s; font-weight:600; }
.creator:hover .go { color: var(--accent); }

/* ===== Generic cards ===== */
.cards { display:grid; gap:22px; }
.cards.c4 { grid-template-columns: repeat(4,1fr); }
.cards.c3 { grid-template-columns: repeat(3,1fr); }
.cards.c2 { grid-template-columns: repeat(2,1fr); }
.card {
  background: var(--surface); border:1px solid var(--line); border-radius: var(--r); padding: 34px 30px;
  transition: transform .25s var(--ease), border-color .25s, box-shadow .25s; position:relative; overflow:hidden;
}
.card:hover { transform: translateY(-6px); border-color: rgba(139,92,246,.4); box-shadow: 0 22px 48px rgba(0,0,0,.09); }
.card .step-no { font-size: 15px; font-weight:800; color:#fff; background: var(--grad); width:42px; height:42px; border-radius:12px; display:grid; place-items:center; margin-bottom:20px; }
.card h3 { font-size: 21px; margin-bottom:12px; font-weight:800; }
.card p { color: var(--text-dim); font-size:15.5px; font-weight:400; }
.card .tags { display:flex; flex-wrap:wrap; gap:8px; margin-top:16px; }
.card .tags span { font-size:12px; font-weight:600; color:var(--text-dim); border:1px solid var(--line); border-radius:999px; padding:5px 11px; }

/* ===== Reach big numbers ===== */
.reach-grid { display:grid; grid-template-columns: repeat(3,1fr); gap:22px; }
.reach-grid.r4 { grid-template-columns: repeat(4,1fr); }
.reach { text-align:center; padding: 44px 24px; border-radius: var(--r); border:1px solid var(--line); background: var(--surface); transition: transform .25s var(--ease), box-shadow .25s; }
.reach:hover { transform: translateY(-6px); box-shadow: 0 22px 48px rgba(0,0,0,.09); }
.reach .big { font-size: clamp(44px,5.4vw,66px); font-weight:900; letter-spacing:-.04em; }
.reach .seg { font-size: 19px; font-weight:800; margin-top:8px; }
.reach .note { font-size:13px; color:var(--text-mute); margin-top:11px; font-style:italic; }

/* ===== Case studies ===== */
.case { display:grid; grid-template-columns: 200px 1fr; gap:36px; align-items:center;
  background: var(--surface); border:1px solid var(--line); border-radius: var(--r); padding: 38px; margin-bottom: 20px;
  transition: border-color .25s, box-shadow .25s, transform .25s var(--ease); }
.case:hover { border-color: rgba(139,92,246,.4); box-shadow: 0 22px 48px rgba(0,0,0,.09); transform: translateY(-3px); }
.case .brand-name { font-size: 30px; font-weight:900; letter-spacing:-.03em; }
.case .brand-tag { color: var(--text-mute); font-size:12px; margin-top:8px; text-transform:uppercase; letter-spacing:.12em; }
.case-body p { color: var(--text-dim); font-size:15px; margin-bottom:14px; font-weight:400; }
.case-body .label { color: var(--text); font-weight:700; }
.case-results { display:flex; gap:44px; margin-top:10px; flex-wrap:wrap; }
.case-results .r .v { font-size: 36px; font-weight:900; letter-spacing:-.03em; }
.case-results .r .k { font-size:13px; color:var(--text-mute); }

/* ===== General Market+ split bar ===== */
.gm-split { display:flex; height:66px; border-radius:14px; overflow:hidden; border:1px solid var(--line);
  margin-top:8px; box-shadow:0 18px 44px rgba(20,20,48,.10); }
.gm-split > div { display:flex; flex-direction:column; align-items:center; justify-content:center; color:#fff; gap:1px; }
.gm-split .pct { font-size:21px; font-weight:900; letter-spacing:-.02em; }
.gm-split .lbl { font-size:11px; font-weight:700; text-transform:uppercase; letter-spacing:.09em; opacity:.88; }
.gm-split .mc { flex:40; background: var(--grad); }
.gm-split .gm { flex:60; background: linear-gradient(110deg,#3a3370,#221d3c); }
@media (max-width:560px){ .gm-split { height:auto; flex-direction:column; } .gm-split > div { padding:16px 0; } }
/* General Market+ stat tiles + source */
.gm-stats { display:grid; grid-template-columns:1fr 1fr; gap:22px; }
.gm-stat { background:var(--surface); border:1px solid var(--line); border-radius:18px; padding:32px 30px; position:relative; overflow:hidden;
  transition:transform .25s var(--ease), box-shadow .25s; }
.gm-stat:hover { transform:translateY(-5px); box-shadow:0 22px 48px rgba(20,20,48,.10); }
.gm-stat::before { content:""; position:absolute; top:0; left:0; right:0; height:5px; }
.gm-stat.mc-accent::before { background:var(--grad); }
.gm-stat.gm-accent::before { background:linear-gradient(110deg,#3a3370,#221d3c); }
.gm-stat .n { font-size:clamp(42px,5vw,58px); font-weight:900; letter-spacing:-.04em; line-height:1; }
.gm-stat.mc-accent .n { background:var(--grad); -webkit-background-clip:text; background-clip:text; color:transparent; }
.gm-stat.gm-accent .n { color:#3a3370; }
.gm-stat .t { font-size:13px; font-weight:800; text-transform:uppercase; letter-spacing:.07em; color:var(--text); margin-top:12px; }
.gm-stat p { font-size:14px; color:var(--text-dim); margin-top:10px; line-height:1.5; }
.gm-source { display:flex; align-items:center; justify-content:center; gap:10px; margin-top:14px; font-size:13.5px; color:var(--text-dim); text-align:center; }
.gm-source img { width:22px; height:22px; border-radius:5px; }
.gm-source b { color:var(--text); }
@media (max-width:720px){ .gm-stats { grid-template-columns:1fr; } }

/* ===== Logo wall (real brand logos) ===== */
.logo-wall { display:grid; grid-template-columns: repeat(auto-fill,minmax(150px,1fr)); gap:14px; }
.logo-wall .lg { display:flex; flex-direction:column; align-items:center; justify-content:center; gap:12px; text-align:center;
  padding:24px 16px; border:1px solid var(--line); border-radius:14px; background:var(--surface); transition: all .22s var(--ease); }
.logo-wall .lg:hover { transform: translateY(-4px); border-color: rgba(139,92,246,.4); box-shadow: 0 16px 36px rgba(0,0,0,.08); }
.logo-wall .lg img { width:46px; height:46px; object-fit:contain; border-radius:10px; background:#fff; }
.logo-wall .lg span { font-size:13px; font-weight:600; color:var(--text-dim); letter-spacing:-.01em; }

/* ===== Team ===== */
.team-grid { display:grid; grid-template-columns: repeat(auto-fill,minmax(212px,1fr)); gap:22px; }
.member { background: var(--surface); border:1px solid var(--line); border-radius:18px; overflow:hidden; transition: transform .25s var(--ease), border-color .25s, box-shadow .25s; }
.member:hover { transform: translateY(-6px); border-color: rgba(139,92,246,.4); box-shadow: 0 22px 46px rgba(0,0,0,.10); }
.member .ph { aspect-ratio: 4/5; background: linear-gradient(135deg,#2a2740,#171622); display:grid; place-items:center; font-size:38px; font-weight:900; color: rgba(255,255,255,.6); position:relative; overflow:hidden; }
.member .ph img { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.member .info { padding: 18px 20px 22px; }
.member .info .nm { font-weight:800; font-size:18px; letter-spacing:-.01em; }
.member .info .role { color: var(--violet); font-size:13px; margin-top:5px; font-weight:700; text-transform:uppercase; letter-spacing:.04em; }
.member .info .bio { color: var(--text-dim); font-size:13.5px; margin-top:10px; line-height:1.5; }
.leader { display:grid; grid-template-columns: 260px 1fr; gap:46px; align-items:center;
  background: var(--surface); border:1px solid var(--line); border-radius: var(--r); padding: 46px; }
.leader .ph { width:220px; height:264px; border-radius: 18px; overflow:hidden; background: linear-gradient(135deg,#2a2740,#171622); display:grid; place-items:center; font-size:52px; font-weight:900; color:rgba(255,255,255,.6); position:relative; }
.leader .ph img { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.leader h3 { font-size: 32px; font-weight:900; }
.leader .role { color: var(--violet); font-weight:700; margin: 10px 0 18px; text-transform:uppercase; letter-spacing:.05em; font-size:14px; }
.leader p { color: var(--text-dim); font-size:16.5px; font-weight:400; }

/* ===== CTA band (dark premium) ===== */
.cta-band { position:relative; border-radius: 26px; overflow:hidden; padding: 88px 40px; text-align:center;
  background: var(--bg-3); color:#fff; }
.cta-band::before { content:""; position:absolute; inset:0;
  background: radial-gradient(55% 130% at 18% 0%, rgba(78,111,227,.45), transparent 60%),
              radial-gradient(55% 130% at 85% 100%, rgba(255,61,129,.4), transparent 60%),
              radial-gradient(50% 90% at 55% 60%, rgba(139,92,246,.3), transparent 70%); }
.cta-band > * { position:relative; }
.cta-band .eyebrow { color: rgba(255,255,255,.7); }
.cta-band h2 { font-size: clamp(34px,5vw,58px); margin-bottom: 18px; color:#fff; font-weight:900; }
.cta-band p { color: rgba(255,255,255,.8); font-size: 18px; max-width:600px; margin: 0 auto 34px; font-weight:400; }
.cta-band .btn-primary { box-shadow:0 10px 34px rgba(255,61,129,.4); }

/* ===== Footer ===== */
.footer { border-top:1px solid var(--line); padding: 64px 0 40px; background: var(--surface); }
.footer-top { display:flex; justify-content:space-between; gap:40px; flex-wrap:wrap; margin-bottom:44px; }
.footer .brand { margin-bottom:14px; }
.footer .tag { color: var(--text-mute); font-size:14px; max-width:320px; }
.footer-links { display:flex; gap:64px; flex-wrap:wrap; }
.footer-col h4 { font-size:12px; text-transform:uppercase; letter-spacing:.13em; color:var(--text-mute); margin-bottom:16px; }
.footer-col a { display:block; color:var(--text-dim); font-size:15px; margin-bottom:11px; transition:color .2s; }
.footer-col a:hover { color:var(--text); }
.footer-bottom { display:flex; justify-content:space-between; align-items:center; padding-top:30px; border-top:1px solid var(--line); color:var(--text-mute); font-size:14px; flex-wrap:wrap; gap:14px; }
.socials { display:flex; gap:12px; }
.socials a { width:38px; height:38px; border-radius:10px; border:1px solid var(--line); display:grid; place-items:center; color:var(--text-dim); transition: all .2s; }
.socials a:hover { border-color:transparent; background: var(--grad); color:#fff; }

/* ===== reveal on scroll ===== */
.reveal { opacity:0; transform: translateY(22px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity:1; transform:none; }

/* ===== Scroll progress + parallax ===== */
.scroll-progress { position:fixed; top:0; left:0; height:3px; width:0; background:var(--grad); z-index:300;
  box-shadow:0 0 12px rgba(139,92,246,.5); }
[data-parallax] { will-change: transform; }

/* ===== Philosophy band ===== */
.philosophy { text-align:center; max-width:920px; margin:0 auto; }
.philosophy .lead-q { font-size: clamp(28px,4.2vw,48px); font-weight:900; letter-spacing:-.035em; line-height:1.12; }
.philosophy .lead-q .grad-text { display:inline; }
.philosophy p { color: var(--text); font-size: 18px; margin-top: 26px; line-height:1.7; }

/* ===== Hero video thumb + demo modal ===== */
.video-thumb { margin-top:58px; border-radius:var(--r); overflow:hidden; position:relative; border:1px solid var(--line);
  box-shadow:0 40px 90px rgba(0,0,0,.18); aspect-ratio:16/9; cursor:pointer; background:#111; }
.video-thumb img.thumb { width:100%; height:100%; object-fit:cover; opacity:.88; transition:.5s var(--ease); }
.video-thumb:hover img.thumb { opacity:1; transform:scale(1.04); }
.video-thumb::after { content:""; position:absolute; inset:0; background:linear-gradient(to top, rgba(0,0,0,.5), transparent 55%); }
.video-thumb .play-big { position:absolute; inset:0; margin:auto; width:88px; height:88px; border-radius:50%;
  background:rgba(255,255,255,.16); backdrop-filter:blur(6px); border:2px solid rgba(255,255,255,.75);
  display:grid; place-items:center; color:#fff; font-size:30px; padding-left:6px; transition:.3s var(--ease); z-index:2; }
.video-thumb:hover .play-big { transform:scale(1.09); background:var(--grad); border-color:transparent; box-shadow:0 14px 40px rgba(255,61,129,.45); }
.video-thumb .vlabel { position:absolute; left:24px; bottom:22px; z-index:2; color:#fff; font-weight:700; font-size:15px;
  display:flex; align-items:center; gap:10px; text-shadow:0 2px 12px rgba(0,0,0,.5); }
.video-thumb .vlabel .dot { width:8px; height:8px; border-radius:50%; background:var(--pink); box-shadow:0 0 0 0 rgba(255,61,129,.6); animation:pulse 2s infinite; }

.modal { position:fixed; inset:0; z-index:1000; display:none; align-items:center; justify-content:center; padding:24px;
  background:rgba(10,8,12,.84); backdrop-filter:blur(8px); }
.modal.open { display:flex; }
.modal-box { width:min(960px,100%); aspect-ratio:16/9; background:#000; border-radius:16px; overflow:hidden; position:relative;
  box-shadow:0 40px 120px rgba(0,0,0,.6); }
.modal-box iframe { width:100%; height:100%; border:0; }
.modal-close { position:absolute; top:10px; right:10px; width:38px; height:38px; border-radius:50%; background:#fff; color:#111;
  border:0; font-size:20px; cursor:pointer; display:grid; place-items:center; z-index:5; box-shadow:0 6px 18px rgba(0,0,0,.4); }
.modal-close:hover { transform:scale(1.06); }

/* ===== Verified-by (Comscore / Nielsen) ===== */
.verified { display:inline-flex; align-items:center; gap:18px; flex-wrap:wrap; }
.verified .lbl2 { font-size:12px; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:var(--text-mute); }
.verified .v-item { display:inline-flex; align-items:center; gap:8px; font-weight:700; font-size:15px; color:var(--text); }
.verified .v-item img { width:24px; height:24px; border-radius:6px; object-fit:contain; background:#fff; }

/* ===== Top-20 rank element ===== */
.rank { background: var(--bg-3); color:#fff; border-radius:26px; padding:58px 50px; position:relative; overflow:hidden; }
.rank::before { content:""; position:absolute; inset:0;
  background: radial-gradient(50% 120% at 12% 0%, rgba(78,111,227,.4), transparent 60%),
              radial-gradient(50% 120% at 90% 100%, rgba(255,61,129,.34), transparent 60%); }
.rank > * { position:relative; }
.rank-head { display:flex; justify-content:space-between; align-items:flex-end; gap:28px; flex-wrap:wrap; margin-bottom:36px; }
.rank-badge { display:flex; align-items:center; gap:16px; }
.rank-badge .seal { font-size:13px; font-weight:800; letter-spacing:.14em; text-transform:uppercase; color:#fff;
  border:1px solid rgba(255,255,255,.3); border-radius:999px; padding:10px 18px; white-space:nowrap; }
.rank-badge .n { font-size:clamp(40px,5vw,58px); font-weight:900; letter-spacing:-.04em; line-height:1;
  background:var(--grad); -webkit-background-clip:text; background-clip:text; color:transparent; }
.rank-badge .t { font-size:15px; font-weight:700; color:#fff; line-height:1.25; max-width:230px; }
.rank .verified .lbl2 { color:rgba(255,255,255,.6); }
.rank .verified .v-item { color:#fff; }
.rank-bars { display:flex; flex-direction:column; gap:12px; }
.rbar { display:grid; grid-template-columns: 140px 1fr 52px; align-items:center; gap:16px; }
.rbar .rl { font-size:14px; color:rgba(255,255,255,.72); font-weight:600; white-space:nowrap; overflow:hidden; text-overflow:ellipsis; }
.rbar .rt { height:30px; border-radius:8px; background:rgba(255,255,255,.10); overflow:hidden; }
.rbar .rf { height:100%; border-radius:8px; background:rgba(255,255,255,.20); transform-origin:left; }
.rbar.me .rl { color:#fff; font-weight:800; }
.rbar.me .rf { background:var(--grad); position:relative; }
.rbar.me .rf .ctv { position:absolute; left:14px; top:50%; transform:translateY(-50%); font-size:12px; font-weight:800; color:#fff; }
.rbar .rv { font-size:14px; font-weight:800; text-align:right; }
.rbar.me .rv { color:#fff; }

/* ===== Flow diagram (how it works) ===== */
.flow { display:flex; align-items:stretch; gap:8px; }
.flow-node { flex:1 1 0; min-width:0; background:var(--surface); border:1px solid var(--line); border-radius:16px;
  padding:26px 18px; text-align:center; transition: all .25s var(--ease); }
.flow-node:hover { transform:translateY(-6px); border-color:rgba(139,92,246,.4); box-shadow:0 18px 40px rgba(0,0,0,.09); }
.flow-node .ic { width:54px; height:54px; border-radius:15px; background:var(--grad); display:grid; place-items:center;
  margin:0 auto 16px; font-size:24px; color:#fff; }
.flow-node h4 { font-size:16px; font-weight:800; margin-bottom:8px; letter-spacing:-.01em; }
.flow-node p { font-size:13px; color:var(--text-dim); line-height:1.5; }
.flow-arrow { display:flex; align-items:center; justify-content:center; color:var(--violet); font-size:24px; font-weight:700; flex:0 0 auto; }

/* ===== 3D flow graph ===== */
.graph3d { padding: 12px 0; }
.graph-scene { display:flex; align-items:center; justify-content:center; gap:0; }
.gnode { flex:1 1 0; min-width:0; background:var(--surface); border:1px solid var(--line); border-radius:18px;
  padding:26px 18px; text-align:center; box-shadow:0 28px 56px rgba(20,20,48,.16);
  transform: translateZ(var(--z,0)); animation: floaty 6s ease-in-out infinite; animation-delay: var(--d,0s); }
.gnode .ic { width:56px; height:56px; border-radius:16px; background:var(--grad); display:grid; place-items:center;
  margin:0 auto 15px; font-size:25px; color:#fff; box-shadow:0 12px 28px rgba(139,92,246,.42); }
.gnode h4 { font-size:16px; font-weight:800; margin-bottom:7px; letter-spacing:-.01em; }
.gnode p { font-size:12.5px; color:var(--text-dim); line-height:1.5; }
.gconn { flex:0 0 56px; height:5px; border-radius:5px; align-self:center; position:relative;
  background:linear-gradient(90deg,var(--blue),var(--violet),var(--pink)); background-size:220% 100%; animation: gflow 1.8s linear infinite; }
.gconn::after { content:""; position:absolute; top:50%; left:2%; width:9px; height:9px; border-radius:50%; background:#fff;
  box-shadow:0 0 12px var(--pink); transform:translateY(-50%); animation: gtravel 1.8s linear infinite; }
@keyframes floaty { 0%,100%{ top:0; } 50%{ top:-12px; } }
@keyframes gflow { to { background-position:-220% 0; } }
@keyframes gtravel { 0%{ left:2%; opacity:0; } 14%{opacity:1;} 86%{opacity:1;} 100%{ left:94%; opacity:0; } }
@media (max-width: 980px){
  .graph3d { perspective:none; }
  .graph-scene { transform:none; flex-direction:column; gap:10px; }
  .gnode { width:100%; transform:none !important; animation:none; box-shadow:0 16px 36px rgba(20,20,48,.12); }
  .gconn { width:5px; height:32px; flex:0 0 32px; transform:none; background:linear-gradient(180deg,var(--blue),var(--pink)); }
  .gconn::after { display:none; }
}
@media (prefers-reduced-motion: reduce){
  .gnode, .gconn { animation:none; }
  .gconn::after { animation:none; opacity:0; }
}

/* ===== Image-rich how-it-works stages ===== */
.hf-stage { flex:1 1 0; min-width:0; position:relative; background:var(--surface); border:1px solid var(--line); border-radius:18px;
  padding:20px; box-shadow:0 26px 54px rgba(20,20,48,.15);
  animation: floaty 6.5s ease-in-out infinite; animation-delay: var(--d,0s);
  transition: transform .3s var(--ease), box-shadow .3s, border-color .3s; }
.hf-stage:hover { transform: translateY(-10px) scale(1.02); box-shadow:0 38px 72px rgba(20,20,48,.22); border-color: rgba(139,92,246,.45); z-index:5; }
.hf-stage.pods { flex:1.7 1 0; }
.hf-h { font-size:13px; font-weight:800; text-transform:uppercase; letter-spacing:.07em; }
.hf-sub { font-size:11.5px; color:var(--text-mute); margin:2px 0 14px; line-height:1.4; }
.hf-mosaic { display:grid; grid-template-columns:repeat(3,1fr); gap:7px; }
.hf-av { aspect-ratio:1; border-radius:10px; overflow:hidden; background:var(--text); }
.hf-av img { width:100%; height:100%; object-fit:cover; background:#fff; }
.hf-pods { display:grid; grid-template-columns:repeat(2,1fr); gap:9px; }
.hf-pod { position:relative; aspect-ratio:16/10; border-radius:11px; overflow:hidden; background:#111; border:1px solid var(--line); }
.hf-pod img { width:100%; height:100%; object-fit:cover; opacity:.92; }
.hf-pod .tag { position:absolute; left:6px; bottom:6px; z-index:2; font-size:10px; font-weight:800; color:#fff;
  background:rgba(10,8,14,.62); backdrop-filter:blur(3px); padding:3px 8px; border-radius:999px; border:1px solid rgba(255,255,255,.22); }
.hf-pod::after { content:""; position:absolute; inset:0; z-index:1; mix-blend-mode:screen;
  background:linear-gradient(120deg,transparent 32%,rgba(139,92,246,.5) 50%,transparent 68%);
  background-size:240% 100%; animation: scan 2.8s linear infinite; }
@keyframes scan { to { background-position:-240% 0; } }
.hf-pod.more { display:grid; place-items:center; background:linear-gradient(135deg,var(--violet),var(--pink)); border:0; }
.hf-pod.more span { color:#fff; font-weight:900; font-size:15px; letter-spacing:-.02em; text-align:center; line-height:1.15; }
.hf-pod.more::after { display:none; }
.hf-logos { display:grid; grid-template-columns:1fr 1fr; gap:7px; }
.hf-chip { display:flex; align-items:center; gap:7px; font-size:11.5px; font-weight:700; border:1px solid var(--line);
  border-radius:9px; padding:8px 9px; background:var(--surface-2); }
.hf-chip img { width:18px; height:18px; border-radius:4px; object-fit:contain; background:#fff; }
.hf-foot { margin-top:auto; padding-top:12px; font-size:12px; font-weight:800; display:flex; align-items:center; gap:6px; color:var(--teal); }
@media (max-width: 980px){
  .hf-stage { width:100%; transform:none !important; animation:none; box-shadow:0 16px 36px rgba(20,20,48,.12); }
}
@media (prefers-reduced-motion: reduce){
  .hf-stage { animation:none; }
  .hf-pod::after { animation:none; opacity:0; }
}

/* case study brand logo */
.case-logo { width:56px; height:56px; border-radius:13px; object-fit:contain; background:#fff;
  border:1px solid var(--line); padding:7px; margin-bottom:14px; }

/* ===== Platforms strip ===== */
.platforms { display:flex; align-items:center; justify-content:center; gap:22px; flex-wrap:wrap; }
.platforms .pf { display:flex; align-items:center; gap:13px; padding:16px 28px; border:1px solid var(--line); border-radius:14px;
  background:var(--surface); font-weight:800; font-size:18px; letter-spacing:-.01em; transition:all .22s var(--ease); }
.platforms .pf:hover { transform:translateY(-3px); border-color:rgba(139,92,246,.4); box-shadow:0 16px 36px rgba(0,0,0,.08); }
.platforms .pf img { width:30px; height:30px; object-fit:contain; }
.platforms .pf.soon { background:transparent; color:var(--text-mute); font-weight:600; font-size:14px; border-style:dashed; }

/* ===== Cookie banner ===== */
.cookie { position:fixed; left:18px; right:18px; bottom:18px; z-index:900; max-width:560px; margin:0 auto;
  background:var(--surface); border:1px solid var(--line); border-radius:16px; padding:20px 22px;
  box-shadow:0 22px 64px rgba(0,0,0,.20); display:none; }
.cookie.show { display:block; animation: cookieup .4s var(--ease); }
@keyframes cookieup { from{opacity:0; transform:translateY(16px)} to{opacity:1; transform:none} }
.cookie p { font-size:14px; color:var(--text-dim); margin-bottom:14px; line-height:1.55; }
.cookie p b { color:var(--text); }
.cookie .row { display:flex; gap:10px; flex-wrap:wrap; }
.cookie .row .btn { padding:10px 20px; font-size:14px; }

@media (max-width: 980px){
  .flow { flex-direction:column; }
  .flow-arrow { transform:rotate(90deg); padding:2px 0; }
  .rbar { grid-template-columns: 110px 1fr 48px; gap:12px; }
}

/* ===== Responsive ===== */
@media (max-width: 980px){
  .stats-grid { grid-template-columns: repeat(2,1fr); gap:0; }
  .stat { border-bottom:1px solid var(--line); padding:24px 26px; }
  .stat:nth-child(odd){ border-left:0; padding-left:0; }
  .cards.c3, .cards.c4 { grid-template-columns: repeat(2,1fr); }
  .reach-grid, .reach-grid.r4 { grid-template-columns: repeat(2,1fr); }
  .case { grid-template-columns: 1fr; gap:20px; text-align:left; }
  .leader { grid-template-columns: 1fr; text-align:center; justify-items:center; }
}
@media (max-width: 720px){
  section { padding: 70px 0; }
  .nav-links { position: fixed; inset: 74px 0 auto 0; flex-direction:column; gap:0;
    background: var(--bg); border-bottom:1px solid var(--line); padding: 10px 28px 24px; display:none; }
  .nav-links.open { display:flex; }
  .nav-links a { padding: 14px 0; width:100%; border-bottom:1px solid var(--line); }
  .nav-links a::after { display:none; }
  .menu-btn { display:block; }
  .nav .nav-cta .btn { display:none; }
  .cards.c2, .cards.c3, .cards.c4 { grid-template-columns:1fr; }
  .reach-grid, .reach-grid.r4 { grid-template-columns: 1fr; }
  .creator-grid { grid-template-columns: repeat(auto-fill,minmax(150px,1fr)); gap:14px; }
  .case-results { gap:28px; }
}